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What is Search Engine Optimization (SEO)?
Search Engine Optimization is the practice of designing and producing "content relevant" websites, which are easy as possible for search engines to index.
Search engines are in place to help direct queries to seek results. To facilitate this process, search engines assign the order of results based upon relevance. The more relevant a webpage is to the words entered in any search request, the more chance that website has of reaching the top of the search result heap. There are also a number of other factors which are taken into consideration when optimizing for search engine ranking. Because your site can be designed and modified with these issues in mind, your website can compete with larger, established companies and still rank well in the search results which bring them visitors.
Some SEO Myths
Myth # 1: You must pay the search engines for inclusion.
Fact: Submission to search engines is free. Some companies even send advertisements telling the recipients that they are not listed, regardless of the truth. Even Google has received such SPAM! Search engine submission is not even necessary to have your site indexed by the search engines, but does speed up the process of inclusion. Nikibird submits your site once it is ready to be seen on the web and search engine submission is part of the package we offer with any new website design.
Myth # 2: Putting keywords in the keyword meta tag will get the page listed under that keyword.
Fact: Most major search engines do not even spider the keyword meta tag and those that do might lower your rankings if the keyword is not also in the content of the same page. Meta tags do play a role when the spiders of a search engine are crawling however, a search engine's spider considers many other aspects rather than just concentrating on meta tags. Nikibird makes certain that content and meta information is matched and relevant before your site is published.
Myth # 3: Paying for inclusion or using paid Adwords/Adwords ads help increase search engine ranking.
Fact: Adsense/Adwords ads are generated using javascript. The Google "robot" which "crawls" your pages has no ability to read or execute javascript. So unless something is hard coded directly in the HTML of a page, Google will not "see" it. Nikibird steers clear of using links which depend upon javascript to function.
Myth # 4: Most sites are optimized while they are being built.
Fact: Only a small percentage of designers and developers actually optimize pages for the search engines while they are building. Most search engine optimization is done after the fact, if at all. Nikibird builds your site
so that search engines are able to index and catalog easily.
Myth # 5: SEO “tricks” such as hidden links or text in a page can get your page ranked higher.
Fact: Hidden links, text and other such attempte to mislead search engine "robots" are considered as a serious offence by search engines and might lead to penalties or worse, banning of the site. Nikibird employs no “tricks” to achieve search engine ranking. In essence, SEO is about the user. Nikibird analyzes what your users are doing, how they are doing it and why they are doing it. Nikibird employs straight forward no-nonsense search engine marketing and it works.
Myth # 6: SEO isn’t good for local businesses.
Fact: Local business have as much to gain if not more, than national business by employing SEO. Local competition is fierce. Better than 90% of those who find your business on the web will do so using a search engine. Nikibird is a local business based in Jackson County, near Medford, in Southern Oregon. We understand the local community and we strive to help business to become successful on the internet locally.
Myth # 7: Our customers don’t use search engines.
Fact: Five years ago, many people still used the Yellow Pages. Today, they use Google and Yahoo. With the advent of the internet, more people have chosen to research products on the internet and often order them online as well. Your potential customers will use search engines to research the products and services they need and will make their decisions to purchase based upon the results they obtain, before even leaving their homes. Nikibird works to place your company right where they can see you.
Advertising is essential to maintain a steady flow of customers to your business. Having a website which can be seen by your customers is the most cost effective way of maintaining that flow. Contact Nikibird to discover exactly what we can do to help you promote your business and increase you customer base.
Why is SEO important?
The way Americans live, work, research, shop and decide how to spend their money is changing. With the advent of the internet, more people have chosen to research products on the internet and often order them online as well.
Your website is your storefront. Night and day, day in and day out, your site is open for business. People all across the world are seeking the product, service or idea you have and your storefront must be seen by those seeking that product, service or idea. All too often, websites are designed with little if any thought about SEO. It's as though the store owner had turned out all the lights, turned the sign away from the highway and had boarded up the windows.
The way search engines evaluate sites is changing. Old design practices such as the use of a frameset can bury your site in the search engine rankings. There are a number of common web design practices which can cause your site to linger near the "bargain basement" of the web.
The use of good site navigation practices is also a factor makes the website easier to navigate for people and search engines. There are a number of other factors about any given website, which can be adjusted to maximize your website's exposure and improve your internet presence. Nikibird analyzes the many factors of your website which influence search engine  visibility and will repair them if needed, to make your internet storefront as easy to find as possible.
Nikibird makes your site easy to use and search engine friendly. Your website can rank well in search engine results by having solid, well written content which plainly states what your website is about. Free Consultation
Nikibird can help you compete in the competitive internet matrix. Ask us how Nikibird can help you establish a powerful internet presence and maximize your website's appeal and effectiveness.
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